Charlestowne Premium Spirits
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Charlestowne Premium Spirits
Blending art and science into custom spirits
Step-by-step process and approach

The process begins with a complimentary in-depth interview with the potential customer to define and clarify their position in the development process. From there, a formalized process that covers up to six steps is undertaken. It's important to note that a client may step in at a particular phase, based upon their own stage of development.

The six phases are concept development, early development, advanced development, pre – commercialization, commercialization and launch, and supply chain management.

Step one: concept development

Objective: to identify an idea/concept within the distilled spirits portfolio to launch a new product or line extension to an existing brand
Result: an identified idea/concept to take to early development

Activities include:
  • Idea generation
  • Name generation
  • Concept writing
  • Review of parameters to be considered by customer resulting in preliminary discussion of product flavor profile, target customer demographics, potential price segment, and potential package design targets identified by client to meet these parameters
  • Rough cut on cost to produce product as compared to desired retail market segment, e.g. premium, ultra premium, well, budget priced, and first year profit and loss

Step two: early development

Objective: to develop product and structural packaging options for the selected idea/concept
Result: product and structural packaging options to take to client for review and approval

Activities include:
  • Product development
  • Identification and selection of packaging
  • Revise cost of goods estimates based on product and package development
  • Re-assess first year profit and loss statement with client based on above items

Step three: advanced development

Objectives: 1) refine products from early development (if needed) and take to quantitative or qualitative consumer testing, or 2) match/improve products from client's existing product portfolio (if the client's current formula is not available)
Result: product and package meet client criteria and/or pass consumer testing action standards

Activities for the first objective include:
  • Generate consumer testing stimuli (product and package structural samples as well as concept statements or design direction)
  • Review regulatory compliance
  • Assist client in the design of market testing, e.g., focus groups, distributor meetings, etc and in the agency selection and questionnaire development to achieve the data required of the market test.
  • Assess the test results from the consumers
  • Adjust product or package (as needed)
  • Gain client buy-in on adjustments
  • Revise cost of goods estimates
Activities for the second objective include:
  • Develop product options for existing products that match or improve them
  • Gain client buy-in on product formulation
  • Revise cost of goods estimates

Step four: pre-commercialization

to ready product for commercialization and launch
Result: necessary Alcohol and Tobacco Tax and Trade Bureau (TTB) approvals have been obtained and manufacturing site selected based on business plan volumes. CTPS has relationships that match the private brand label maker with the precise size manufacture/bottler/blender/rectifier.

Activities include:
  • Work with flavor suppliers to ensure that flavors have been submitted to the TTB lab for approval; obtain flavor ingredient data sheet (FIDS)
  • Develop supply agreement with designated manufacturer to formalize the contract between the brand label owner and the manufacturer/bottler/blender/rectifier.
  • Begin client registration process with designated manufacturer/bottler/blender/rectifier
  • Generate finished product formula
  • Submit formula for TTB approval
  • Submit formula and package for TTB COLA label approval. Define logistics, shipping, transporting as well as and warehousing and other storage requirements.
  • Define and establish distribution relationships- as many know, this can be a difficult aspect for those entering the market as new brand label owners. CTPS helps clear the hurdles to get the new brand on the shelf through well matched distributor partners.
  • Begin to prepare process operating guidelines for product, which might include developing a manual to define how the product is made, the precise formula, temperature requirements, as required, and other nuances to ensure consistency and quality.
  • Generate commercialization and launch timeline
Note: If the package requires a new mold for launch, financial commitment to begin mold development is required in this phase.

Step five: commercialization and launch

Objective: to manufacture product for test market, regional or national launch
Result: finished product cases are available for shipment from point of manufacturer

Activities include:
  • Complete product operating guidelines for the product as well as quality assurance standards
  • Validate lead times on all material components
  • Validate lead times on all molds and change part components (as needed). CTPS can make alterations to bottling equipment and customize to a particular design.
  • Update commercialization and launch timeline
  • Order all materials in a timely fashion (with client and manufacturing partner)
  • Complete initial production run and assess quality
  • Gain client approval of product from initial production run before shipping to distributors

Step six: supply chain management

Objective: to manage supply chain production and inventory for client and to perform quality assurance checks on manufacturer and finished product
Result: to ensure that the manufacturer maintains production and quality levels that meet the client's needs

Activities include:
  • Manage supply chain for client (level is customized to client needs). This may include the tracking of component ingredient and packaging costs, specifying sources for distillate, refining flavors, designing the package, printing labels, and making various cost savings recommendations based on component cost changes and manufacturing process changes, and review of new material applications
  • Assess product and package quality of first three production runs of new product (can adjust upwards to client needs)
  • Monthly review of manufacturing quality records
  • Monitor the industry to minimize costs to the client
  • Work with manufacturer to resolve quality problems on behalf of client (as needed)
  • Conduct audit of finished product manufacturers (level is customized to client needs)
Charlestowne Premium Spirits. Copyright © .
All rights reserved. Do not duplicate without permission.
P.O. Box 4020
Murrells Inlet, SC 29576
(917) 751-0435
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